For an advertisement class project we had to create an experiential campaign for a company. The brand I chose to represent was Everyday Humans. 

Sunscreen is the primary product for Everyday Humans and one of its brand goals is to be environmentally friendly by using recycled items in their packaging. Therefore, the campaign takes place in an outdoor area so that the consumers could test out the sunscreen as well as get goodie items made of recycled plastic that fit the summer weather. 

Photoshop and Illustrator was used to create the mock-up items, backdrop, and social media post.

The experiential aspect in this campaign comes from a bracelet-making station and photoshoot area that can be shared on their social media. I believe that these activities would match Everyday Human's target audience, Gen-Z due to the aesthetic activity combined with a social media experience. I also created a post that would be an incentive for consumers to share their experience for a chance to win a raffle.