BACHELOR THESIS — BRAND AND ENVIRONMENT DESIGN
In 2019 a new regeneration project for the Austrian arsenal of Verona (19th century) was published: Ars District, a citadel of culture and innovation. For my bachelor thesis, I designed a brand strategy for this new district, with the purpose of integrating it within the current urban context.
The identity of the new Arsenal is deeply inspired by the nineteenth-century Habsburg architectural style. At the same time, I chose to give it a futuristic touch to represent the complete renovation of the neighborhood. In fact, the main purpose of this project was to grow the brand together with the construction site of the new citadel, involving citizens from day one in this transformation.
