Startup in coffee from Colombia, the paisa region in the rural area of Colombia alluring charm and natural beauty, scenic mountains, tropical rainforests and stunning beaches, Colombia is home to the superior coffee bean, Arabica. 

The objective to design and create a new brand for an coffee brand (airport) shop on the Caribbean island of Aruba. Introducing Colombian coffee startup with the challenge of a small budget that was created within two weeks "We love our Coffee". The brand that is based on Aruba that is the only island blend produced in Colombia. 

We took the fresh earth tones from the mountains, rainforstest where the Arabica is grown. Simplyfied strong identity that is reconized by the stamp we created that stands for quality and purity of the product itself. For the launch of the shop we came up with VIP card that gives all new consumers 10% off on coffees. Currently they are reopening a second shop downtown Oranjestad and planning more by the end of the year.