Project date: April 2014
To launch their new range of fans, Bajaj Electricals created 3 TVCs. The campaign promise was: "Bajaj Fans will leave you spellbound"
In sync with this line, I conceptualised a series of updates to generate curiosity around the arrival of these products & ads. These updates were added on the brand's social channels.
Here are some of them:
The spellbinding beauty, just got spellbound! Want to know why?
Here’s the answer: https://www.youtube.com/watch?v=sghC7ptAmos
Here’s the answer: https://www.youtube.com/watch?v=sghC7ptAmos
Taking spellbound to divine proportions! What’s gotten their attention?
Watch to know the answer: https://www.youtube.com/watch?v=dA8eRMsBGEI
