Project date: March - May 2013
Vodafone's Anything. Anytime. Anywhere. campaign (during IPL 6) introduced the Zumi Zumis - a new set of characters in the Zoozoos' world - who represented Mobile Internet.
The digital arm of the campaign featured an interactive gaming microsite that brought the campaign promise alive by allowing users to discover the world of Mobile Internet while also having fun.
The digital arm of the campaign featured an interactive gaming microsite that brought the campaign promise alive by allowing users to discover the world of Mobile Internet while also having fun.
An encapsulation of the project:
