Project: Vodafone India "Internet is FUN" (IPL 5)
Date: March - May 2012
Vodafone's Internet is FUN campaign (during IPL 5) featured a series of commercials with the telematch theme.
The digital arm of the campaign featured a number of activities, including an interactive microsite headquarters, a gaming zone, Facebook contests, Twitter activities & more - all centered around the funda that "The Internet is a FUN place to be, with Vodafone Internet"
The digital arm of the campaign featured a number of activities, including an interactive microsite headquarters, a gaming zone, Facebook contests, Twitter activities & more - all centered around the funda that "The Internet is a FUN place to be, with Vodafone Internet"
Case study video:
An encapsulation of the project:
FUNliners are some home truths when it comes to our behavior online.
Here's a compilation of some of them I came up with:
