Project date: March 2013
I conceptualised, scripted & helped bring alive the ’10 Million Celebration’ app that thanked the Zoozoos’ 10 million Facebook fans with custom-made Zoozoo videos that depicted how the fans' Likes made the Zoozoos' lives better.
Case study video:
The Facebook tab was interactive and invited fans to hit 'Like' to set in motion the process of how their Like brought joy to the Zoozoos' lives. The final video sequence played in the TV screen at the bottom:
A compilation of all the created videos:
Online coverage:
- http://lighthouseinsights.in/vodafone-zoozoos-ten-million-fans-celebratio.html/
- http://www.socialsamosa.com/2013/04/vodafone-zoozoos-celebrate-10-million-fans/
- http://www.afaqs.com/news/story/37203_Vodafone-spreads-Zoozoo-mania-on-Facebook
