Client need: Given the changing face of sparkling wine during the pandemic, including more every-day consumption, a long-time client of DAf’s asked us to help them stake their claim, focusing on a sense of place and a close connection to latinidad, or the expressiveness of Latin culture. The three varieties of wine, made from grapes grown in Chile are for the export market.

DAf’s response: Under the umbrella of the Borgota style of wine, we chose the name Ritmo (rhythm in Spanish) to connote a Latin flavor and way of life, under the Spanglish claim “Live the Latin Pasión.” We coupled that with a video filmed in the colonial part of Cartagena, Colombia to show scenes of casual get-togethers with friends, including on the coast and at a rooftop party with a DJ. Here and in the photography, we captured Ritmo’s essence as being youthful, positive and celebratory, fresh and fun, all with a colorful palette and a casual but upbeat style. 

The takeaway:  Staking a claim in the known territory of sparkling wine with an approachable, celebratory campaign.

To see the how we developed and created packaging for this project, click here.