Loop Ink of Energy is a collaborative project together with HP Ink Plant to promote their newly launched sustainable plan: WEST. WEST stands for Workforce, Eco-Art, Social and Technology.
This is the current 'Loop Ink of Energy' that was conceptualized and done by some of my peers. My task is to refine some parts of the concept and make it more cohesive to the brand.
Logo Development
Final outcome of the logo
Mascot Creation
The client also liked the idea of having a lively and friendly mascot to have a key visual that will help promote this sustainable plan to others in a fun and interesting way.
New emotions and actions to the mascot
Incorporating the loop into the design
Experimenting with different colours and gradients
Final Mascot
Social Media Marketing
