Sony Walkman
Creative director
Creative director
Brief:
Create a worldwide launch video for the Sports Walkman W270 that would appear online and at CES.
What we did:
To demonstrate that the Walkman W270 can really stand up to intense workouts, we found six world-class athletes and let them loose while using the product. In addition to this launch video, we also created lifestyle photography for Sony's website.
Create a worldwide launch video for the Sports Walkman W270 that would appear online and at CES.
What we did:
To demonstrate that the Walkman W270 can really stand up to intense workouts, we found six world-class athletes and let them loose while using the product. In addition to this launch video, we also created lifestyle photography for Sony's website.
Client: Sony
Agency: HMX
Executive creative director: Simon Gut
Creative director: Adam Fenn & Mike Beukes
Producer: Ruben Fernandez
Director: Matt Uhry
Executive creative director: Simon Gut
Creative director: Adam Fenn & Mike Beukes
Producer: Ruben Fernandez
Director: Matt Uhry
