Client. X8
The Objective. Our goal was to revamp the X8 brand and update the website to align with brand values while balancing creative elements and conversion optimization.
The Solution. We've crafted a compelling visual identity, brand message, generative typographic system, and Shopify website for the X8 brand. The integration of a powerful motion system has brought an engaging and dynamic elements to the brand's presentation, creating a memorable and interactive experience for users.
The project includes 4 stages: Visual Identity / UX & UI Design / Shopify Web Development / Conversion Rate Optimization
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bd212183902307.6660d3eb507a2.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d0848183902307.6660a9f88dfb6.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4cb7d0183902307.654ec768b85de.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/134c21183902307.654d373a590c7.jpg)
Logotype. We aim to create a brand «stigma» that is self-sufficient, independent and strong on its own. The brand logo reveals its philosophy. X means collaborating, mingling. 8 means circulation, infinite. Literally.
Logotype Chameleon. The X8 logo is an unshakable, unchanging symbol that marks the brand's universe. On the other hand, we have dynamic, fluid collaborations. Each collection-collaboration will pursue the idea of a chameleon, changing the typographic style and joining the main X8 symbol. We create a Universe of endless dynamic changes and possibilities.
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/823249183902307.654d373a58082.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/052199183902307.654898087cb65.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f20bf7183902307.6548980879405.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc5c13183902307.654898087dc4e.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6416a9183902307.654e1640cfee2.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cdab6183902307.654d39eee646c.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f20aec183902307.654d1f7cb5953.jpg)
Client. X8 / Live Website
The project includes 4 stages: Visual Identity / UX & UI Design / Shopify Web Development / Conversion Rate Optimization
Credits
UX/UI, Motion System, Art Direction by Denis Avramenko @avrdenis
Adencys Studio (NY & LA)
Available for new projects hello@adencys.com
Video Production
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5497bd183902307.654d3b264eec0.jpg)
![Shopify shopify store design e-commerce Ecommerce AWWWARDS shopify experts Shopify website eyewear glasses shopify plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e10398183902307.654d3d207a7b2.jpg)