TOYOTA
Project GRD4 takes on the exciting challenge of crafting a Toyota Hilux Campaign targeting women who defy stereotypes and pursue their passions. In a world where their contributions often go unnoticed, this campaign is dedicated to spotlighting their hard work and dedication. The primary objective is to inspire more women to choose and drive Hilux vehicles, showcasing the strength, capability, and empowerment these trucks offer, aligning perfectly with the spirit of these remarkable women.
Development of the Campaign
Facebook Layout
Metrolite Layout
Instagram Layout
FINAL CAMPAIGN
FACEBOOK
METROLITE
INSTAGRAM
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