![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7a3888183472225.6540a5b3a469a.jpg)
What started as a showreel brief grew into a collection of 3D work across idents and device layouts for our friends at MakeReign. With their, and a massive collection of killer work, they gave us the time and freedom to push the fidelity on an important piece of content for their business.
Client: MakeReign
Creative Direction: MakeReign & Okalpha
Production: Okalpha
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bbcc89183472225.6540a5b3a195e.jpg)
MakeReign had just completed a re-brand with Holographik.
That meant a fresh pack of guidelines for us to make use of.
New colours, type rules, and a new logo-mark.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ce1c25183472225.6540a5b7ae89d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ab5cea183472225.6540a5b7ada9f.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a5d1d183472225.6540a5b3a65ff.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd2044183472225.6540a5b3a538f.jpg)
And so it began. Five ident concepts, each at 60fps
and based off of concepts we defined with MakeReign.
growth. cut. inflate. smoke. drop.
Output through iteration.
![A snapshot of the Research and Development iterations for the 3D MakeReign logo idents.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c62d7183472225.6540a5b3c2c4d.jpg)
![3D simulated MakeReign logo as green moss growing on a dark grey tree.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d53113183472225.6540a5b3b9836.jpg)
![Various industrial texture tests for the plant / growth based 3D MakeReign Logo simulation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08b419183472225.6540a5b3dac87.jpg)
These initial explorations for cut showcase the detour we
took to get to the final laser-projection output ↓
![A side-by-side comparison of the typology and final 3D renders of concrete bricks.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/103e1d183472225.6540a5b3adb4c.jpg)
![The MakeReign logo cut into a right yellow stacked brick face](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e6261f183472225.6540a5b3f2cbf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49ac51183472225.6540a5b88febc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/93120b183472225.6540a5b890fcf.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd6749183472225.6540a5b88cfd0.jpg)
![An exploration using a mask on 3D rendered bricks to create the core shape of the MakeReign logo.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/df62f3183472225.6540a5b3a9b7e.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10ec65183472225.6540baf7d595d.png)
Inflate exploration proved difficult when
trying to maintain a clear logo mark outline at render.
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ef3e2a183472225.6540a5b3c43c7.gif)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/938790183472225.6540a5b3bde8c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/460658183472225.6540a5bab5983.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4d55f5183472225.6540a5bab4f1c.gif)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5dc2e2183472225.6540a5b3d3296.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e99cb183472225.6540a5b3e99e6.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/695333183472225.6540a5b3cfe83.gif)
Simulation held priority in smoke.
Scrutinized due to shot fidelity and geo detail.
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd9e41183472225.6540a5b3ee075.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1fc62d183472225.6540a5bbcfd0d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dbbb3e183472225.6540a5bbd2f88.jpg)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/09152f183472225.6540a5b3d644a.jpg)
Tinker tinker tinker.
Simple systems with strange requirements for drop.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/29ef7c183472225.6540a5bceb82c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f6ac5d183472225.6540a5bcec9d3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4bb0e2183472225.6540a5bcee590.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5fc14e183472225.6540a5bced79a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a6aad183472225.6540a5bce8829.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/41f19d183472225.6540a5bcef30b.png)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8779ea183472225.6540a5b3bead2.gif)
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acb5ff183472225.6540a5b3bcce0.jpg)
Thank you for watching. We hope you enjoyed the making of ♥
![brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9bd88c183472225.6540a5b3a347f.jpg)