After eight long years, Red Bull Racing returned to India. And it was our job to get the city revving.

Our campaign ‘Maximum Speed meets Maximum City’ was inspired by Mumbai’s speed in itself. Mumbai never sleeps, and is constantly buzzing with excitement. David Coulthard was a welcome addition to that very vibe.

We designed multiple touch-points at the venue that facilitated audience engagement. We also custom designed David Coulthard’s helmet for the show run.

Over the year, the brand also tasked us with creating their signature cartoons for various occasions.