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Samsung Galaxy Z Flip 5 FOOH
Vivo + Samsung
The Sailor Studio had the privilege of collaborating with two renowned brands, Vivo and Samsung, in the production of an innovative Fake Out-of-home. Our goal was to create a captivating visual experience, integrating real images with computer graphics to showcase the new Samsung Flip 5 smartphones. The chosen backdrop included urban icons such as MASP and Minhocão in São Paulo, along with the stunning skyline of Rio de Janeiro.
We faced the challenge of developing a piece that would leave people in doubt about its authenticity. We aimed to create an illusion so convincing that viewers would question whether the scenery was real or a digital creation.
To overcome this challenge, we brought together our talented multidisciplinary team at Sailor Studio. We captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring they were aesthetically appealing and suitable for post-production integration. We leveraged our expertise in computer graphics and live-action production to achieve an impressive result.
The project was a resounding success, becoming one of the most talked-about and shared Fake Out-of-home campaigns. The high audience engagement reflects the effectiveness of our approach, leaving many viewers intrigued about how we managed to create this unique visual experience.
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Behind The Scenes
To ensure a high-quality final result, our post-production team relies on the precise work of the recording and production team. They are responsible for capturing the scenes in a way that allows us to successfully apply CGI.
Once we have the raw material in hand, we move on to the essential stages of post-production: color grading, which adjusts the colors and atmosphere of the scenes; tracking, which maintains the alignment of moving elements; animation, which adds dynamic elements; and look development, which defines the desired visual style for the project.
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Credits
Agency: Galeria.ag
Client: Vivo + Samsung
Year: 2023
Year: 2023
Sailor Studio
Live Action Director: Luis Guilherme Chagas
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida
Lead 3D: Eliel Guimarães
Executive Producer: Gustavo "GGA" Almeida, Luccas Oliveira, Leticia Cacace
Producer: Leticia Cacace
DoP: Rafael Miani, Kae Rodrigues
Post-Production Coordinator: Luiz Alejandre "Ryan"
Post-Production: Eliel Guimarães, Rafael Matheus, Gustavo "GGA" Almeida
Color Grading: Nildo Ferreira, Rafael Matheus
Shooting Board: Teidy Nakao
SFX: Chico Castellano
Casting: Matheus Gonzalez, João Pedro Pirino, Yasmin Baptista, Gustavo Veloso, Giovanna Maschio, Denver
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