Thrift by The Pound
Promo material for pay-by-weight clothing store, Thrift by The Pound
Graphic Design . Art Direction . Motion Design
My goal for this project was to portray what it feels like to shop by weight. The words exploration and creativity came to mind, seeing as those are two major components involved in shopping at Thrift by The Pound.
I chose collage art for this campaign to emulate the stitch-like process of picking from the bins, harkening back to scrapbooks.