Approached by a friend to design the interface for his new venture, eventually he asked me to design the logo and mark for InvoiceFuse, a new platform for easy invoicing.
Designing several ideas off the bat, I focused on the 'fuse' section of the name, attempting to design something instantly recognisable. I settled on a two tone "bolt" icon, and then set about typefaces that complimented the icon.
After some feedback, I realised the bolt icon - as iconic as it was to the 'fuse' section of the brand - didn't describe the entire brand, so I set about a new icon, which could instantly be recognisable as an invoice tool.
The second attempt of the icon ended up being the final version, after many rounds of Illustrator and sketches, and coming up with a playful, but serious, icon and logotype.
In action
