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South Korea is a peninsular region in East Asia, full of beautiful islands, mountains, and rivers. Although the country has many hidden treasure-like islands, there are limitations to transportation by air due to shorter runways that limit landing and takeoff. In order to provide tourists with easier and faster access to these beautiful hidden islands, we have established a Regional Air Mobility (RAM) service called SUM Air, which specializes in regional airports on islands. SUM Air provides compact airplanes that are able to take-off and land even on short runways.
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4681eb182526891.6530ef4c1454e.gif)
SUM (섬) derives from a Korean word meaning island, while also describing the "sum" of islands combined with localities and tourists. The name SUM Air is a holistic representation of the airline's mission of bringing people to the islands of Korea that were previously difficult to access.
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8ae6f4182526891.65324a5f0b4dc.gif)
The Sum Air symbol is a visual representation encompassing the ATR airplanes’ six propellers, the paths that connect cities with islands, and the island scenery.
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e4e7d182526891.65320be82afa6.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02ba1c182526891.653209c465c7c.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18f5c1182526891.6532074f9db5d.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/efc82f182526891.6530c4eaa8ff7.png)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/801e7c182526891.6535dc2e56533.gif)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85d071182526891.65361ead0fbc9.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f1fb6182526891.6530fb7cc226c.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c900a182526891.6530c4eaa9bf0.png)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d02cd182526891.65389ecfd8c20.jpg)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac07d7182526891.6537390761ac9.gif)
![airline Aircraft flight Livery branding mobility visual identity award ATR aviation design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/223171182526891.65322b062232b.jpg)