The Academy of Winter Driving came about as a way to get stubborn drivers behind the wheel of All Wheel Drive vehicles. We noticed that the same people who use silly winter workarounds to battle icy, snowy roads will spend hundreds of dollars on winter jackets from a brand that presents itself as an authority. So we created the Academy of Winter Driving to inform drivers of the safest winter driving solutions. 

           


Scoutbook style illustrations were used to demonstrate the outdated nature of winter workarounds, while hightech materials used to represent the Academy and All Wheel Drive created both a visual and metaphorical contrast between old and new. The radio follows a similar format with the workaround scenarios voiced in a cold war PSA style.