Agency:
chlorophyll
Role:
Creative Director, Copy
Brand:
Atomberg Technologies
About the campaign:
I was just 15 days young in chlorophyll, when this brief greeted me. Since, I was new, I was a stranger to Arindam Paul, the founding member and the Chief Business Officer, Atomberg Technologies.
However, I learned that he worships Mr.David Abbott and adores the 'The Economist' print ads. The ones that Mr. Abbott wrote.
After 12 years in the industry, I came across someone on the other side, who wanted a campaign that puts the brand on a growth wagon and elicits smiles.
This campaign (Atomberg BLDC Motor fan) sowed the seeds for an unforgettable association with Arindam and helped me create some memorable work for a brand, that was trying aggressively to make its presence felt.
Back then!
