Branca Menta. Feel the thrill.

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Branca Menta, from Milan, Italy, was created in 1965. Its unique blend of aromatic herbs

and fresh mint has captured the hearts of bitter liqueur lovers worldwide.

When we drink Brancamenta, a thrill of pleasure runs through us.
A pleasure that cannot be described in words: it is a journey through the senses.
Green to eyes, cold to touch, spicy to nose, fresh mentholated in taste.

The film is the story of this icy sip: an immersive journey guided by the voice over, that speaks of the product with resonant and inspirational metaphors. Feel the thrill? is the final claim that invites the consumer to experience the sensational taste of Brancamenta.

The block of ice, the protagonist in the film, finds its place in the keyvisual. The treatment together with the 3D, perfectly describe the unmistakable freshness of Brancamenta.