The Dunlop SP Sport tyre uses a remastered tread design to decrease noise levels while driving and provides extra comfort by fitting the road better.
For the GCC launch of the tyre, a pair of specially designed Dunlop noise-cancelling headphones were created to illustrate the key USPs of the tyre.
The headphones were used as a key visual across communication collateral including Print, Brochures, Showroom branding and at the Dealer Conference where the tyres where officially launched.
