Client
FoodbyUs
Project
FoodByUs Hero Video
Video type
Product Explainer
Purpose
Product Awareness
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The project
Cutting through a crowded industry is tough, and getting the attention of a busy chef is challenging. So, we teamed up with FoodByUs to help them explain what their app can do for their customers in 60 seconds.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a098d4178720375.64eed8df8cea3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c8440d178720375.64eed8df8db65.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/11ebb4178720375.64eed8df8c141.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/217180178720375.64eed8df8e5a8.jpg)
The Concept
We came up with the idea of " The Mad Chef" and staged the story around how frustrated they get when managing orders in a busy kitchen. The approach enabled us to present the solution in a digestible and relatable way.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/4161e8178720375.64ed32f5d0fa4.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bef4b9178720375.64ed32f5cf2f1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1c67f178720375.64ed304b329d8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ac6d4f178720375.64ed32f5d0278.gif)
The Story
We told it clean and fast not to waste the viewer's time ( the busy chef ) and kept the transitions sharp and playful, so they watched it to the end. The results are tailored, personal and compelling.
![2D Animation explainer video App Explainer Video food illustration product demo explainer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da440b178720375.64ed304b9c8c4.gif)