Certain individuals view dogs as commodities rather than loving companions which
might encourage unethical breeding practices to continue. This lack of knowledge would
lead towards the increase of dogs sent to shelters. Moreover, the sale of dogs through
pet shops may further reinforce the notion of dogs as commodities, which can further
perpetuate the issue. Therefore, there is a need for more education and understanding
in order to address the issue of breeding misery.

These individuals buy dogs without knowing about their horrific background,
unintentionally supporting a system of abuse and suffering.

This initiative will involve an event with large scale projection mapping on the success
stories of rescued dogs.

And will be promoted through social media channels; Instagram and Facebook