NEXUS
Internet-provider
Background
NEXUS is an internet provider offering high-speed and stable internet connection services. The company's services are used by individuals, research centres, business centres and offices. The advantage of the company is high internet speed (up to 1 gb/s), connection stability and network security. These parameters are important in areas where fast data transfer and reliable connection are required, such as business, education, medical diagnostics and telecommunications.
NEXUS also offers services to individuals who want to enjoy quality service with stable connection and security.
NEXUS also offers services to individuals who want to enjoy quality service with stable connection and security.
Task
The company needs a corporate identity, including logo design, uniform design, work equipment, advertising products and social media style development.
It is necessary to create a modern, bright and adaptive design that can be adjusted to different needs without losing its recognisability.
It is important to formalise the rules and patterns of corporate identity for easy and understandable use of its elements.
It is necessary to create a modern, bright and adaptive design that can be adjusted to different needs without losing its recognisability.
It is important to formalise the rules and patterns of corporate identity for easy and understandable use of its elements.
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Nexus is Latin for "connection" and "chain". The name of the company reflects its field of activity - creating communication using the Internet.
A chain is a sequential connection of many elements (links) - the same can be said about the Internet network.
Based on the above and general design requirements, the theses for logo development were defined.
- memorable appearance
- adaptability
- use of the company name
- chain as a design element
A chain is a sequential connection of many elements (links) - the same can be said about the Internet network.
Based on the above and general design requirements, the theses for logo development were defined.
- memorable appearance
- adaptability
- use of the company name
- chain as a design element
Design solution
Serpen Deco bold accent font was chosen as the basis for the logo. The letter "x" becomes the trademark, changed to connected halves of chain links. It is located in the middle and takes its shape from the letter "n", so it harmoniously fits into the composition of the word and the concept of the logo.
The star above the letter "x" symbolises the spark that arises when the elements come into contact, and the orbit of the logo demonstrates integrity and security.
The star above the letter "x" symbolises the spark that arises when the elements come into contact, and the orbit of the logo demonstrates integrity and security.
Brand identity
The structure of rules governing the use of design elements serves as the cornerstone for crafting the brand's visual strategy. These fundamental principles encompass:
- using corporate colors and their combinations
- utilizing fonts for various purposes
- adhering to composition rules (grid, text alignment, etc.)
- incorporating decorative corporate elements
- skillful design adaptation for different tasks and media
- utilizing fonts for various purposes
- adhering to composition rules (grid, text alignment, etc.)
- incorporating decorative corporate elements
- skillful design adaptation for different tasks and media
In the context of NEXUS, we have developed the foundation of our corporate style, defining the visual identity of uniforms, printed materials, and work equipment.
Social media design
In the modern digital world, social media design becomes the key to capturing attention, building recognition, and, most importantly, ensuring successful communication. The Instagram design for NEXUS is tailored for various types of content, whether it's images, videos, or stories. Examples of content that adhere to corporate style guidelines are provided.
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