The Airtel House Party
Jo Tera Hai Woh Mera Hai
Jo Tera Hai Woh Mera Hai
The 'Jo Tera Hai Woh Mera Hai' campaign advertised specific product offerings of Airtel in the mainline media through short television commercials featuring three roommates living in a bachelor pad.
This device of the three roomies was extended to the digital and on-ground space through an idea which was based on a quintessential aspect of the life of yougsters living on their own- The House Party.
A series of interlinked films told the story of how the house party plan actually came to be. The viewers were then asked to participate in a contest on Facebook where they had to help the three roomies to plan the party in order to win prizes and get an invite to the party.
