Brief was to create a factory outlet logo and concept for your selected brand which incorporates the its personality and look. My chosen brand was Ezaki Glico which features Japanese confectionary products that are well loved by everyone and anyone. 

 

First thing I realised was that such treats bring happiness and joy when consumed, thus the name "The Happiness factory". I wanted to embrace Glico's cheerful and delightful nature that makes it so well received and yet show that the outlet is bursting with goodness and excitement. 

 

 

The secondary graphics featureing the bubbly motifs are to symbolize smoke which appears out of the stylized "H" lettermark. Bright colours and rounded features were used to create a friendly and fun impression of the brand. 

The bottom line can be extended according to how large the width of the collateral is. minumum spacing must also be allowed.