This spot plays up how important the role of data is in helping individuals and families to seamlessly accomplish the truly important things in their lives. An emotional spot, it uses the creative device of misdirection, and rides on an equally moving piece of music.

‘Esther’ is the lead spot in the Data is Life 5.0 campaign for Airtel Nigeria, with the premise 'The Important things in Life Are Powered by Data’.

This professional campaign titled 'Esther' was published in Nigeria in October, 2022. It was created for the brand: Airtel Nigeria, by ad agencies: Noah's Ark and Noah's Ark Creative. This Film medium campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted 9 months ago.

Credits

Advertising Agency: Noah's Ark Communications, Lagos, Nigeria 
Chief Creative Officer: Lanre Adisa 
Executive Creative Director: Abolaji Alausa 
Creative Director: Maurice Ugwonoh 
Deputy Creative Director: Gabriel Olonisakin 
Copywriters: Abolaji Alausa, Maurice Ugwonoh, Jesujoba Popoola, Benjamin Ejegwa 
Art Directors: Kazeem Lawal, Maya Adeyemo, Ibukunoluwa Oyebola 
Storyboard/Animatics: John Adesanya, Maya Adeyemo, Kazeem Lawal 
Account Managers: Judith Ezeali, Oluwatosin Adewuyi 
Account Planners: Adedeji Adeleke, Ife Tabi 
Production House: Ark Resources 
Producer: Faruk Lasaki 
Director: Bruce Paynter