Client: Con
Agency: Gyro Manchester
Whilst at gyro I art directed an internal engagement campaign for Aon that leveraged their sponsorship of the Manchester United Training ground at Carrington.
I took the 'coordinates' creative concept from my Creative Director Peter Davis and gave it a look and feel that allowed both brands to sit comfortably together across different collateral. Using a stripped back colour pallete, minimal illustrative style and angular typefaces I created a technical theme that championed the co-ordinates as the hero of the campaign.
To deliver the campaign to Aon's employees worldwide, we created a Prezi presentation, digital activities that could be accessed via the Aon intranet, emails and printed collateral.
