FELIS 2013 Most Creative Viral Campaign - Shortlist
MIXX AWARDS 2013 Semi-finalist
For Eristoff Vodka’s launch in Turkey, we created a two step viral.
First we spread the news that a Hollywood movie which called "The Wolf Pack" will be shooting in Turkey and producers are starting to search for a Turkish cast. For this reason, we put fake posters on some central places and also create fake film internet site. The results are very good; hundreds of people sent their cv’s.
In second step, we shoot some fake videos and put them on youtube. We distributed PR reports that some wolves escaped from the Wolfpack movie set in Karakoy. Even police attended the call and surprise! We are in all newspapers and even TV news! Here is the details:
Our campaign takes spot in Cnn Turk, Sabah, Hurriyet, Posta newspapers and also TV’s like KanalTurk.
After a while, of course we publish a video that reveals the truth: Eristoff Vodka is in Turkey now!
FELIS 2013 Most Creative Viral Campaign - Shortlist
MIXX AWARDS 2013 Semi-finalist
