Qatar Foundation | Rebrand
Qatar Foundation faced the challenge of rebranding, which turned out to be a challenging yet rewarding project. The goal was to create a cohesive and integrated communication approach. Through research and development (which was accredited), we discovered the Sidra tree as a metaphor that perfectly represented Qatar Foundation's essence. By exploring photosynthesis and collaborating with the Research and Development department, we merged scientific facts with the brand's narrative, forming the foundation for both strategic and design elements. The Big Idea was 'Light Transformation - The Language of Light,' was derived from this research, symbolizing QF's mission to drive the country towards a knowledge-based economy. Inspired by light wavelengths, a unique visual style was developed, promoting brand recognition and adaptability.
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