UMBRO PIONEERS OF PATTERN / JANUARY 2023
A competition brief prompted by Turner Duckworth to create an unmistakeable identity for a sinking giant, a brand which over time, has become less relevant. From their selection of brands, I chose to elevate Umbro, injecting a refreshed appearance and celebratory visual language.
SHORTLISTED ENTRY FOR THE AWARD
Pioneers Of Pattern™ exists to highlight the intricate and iconic designs that have defined Umbro over the years. Positioning Umbro as the Official sponsor of the UEFA Euros 2024, the championships align perfectly with the brand’s 100th anniversary, staging the ideal opportunity to launch their refresh and reintroduce today’s modern audience with what Umbro was favoured for in its prime.
