![3D sneakers motion design c4d Nike redshift CGI](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38b4fc172795761.649aaefd66644.png)
✿
Client: Nike
Direction & Production: Evdokimov Vladislav
Animations: Evdokimov Vladislav
Lighting&Texturing: Evdokimov Vladislav
Postproduction: Evdokimov Vladislav
Lighting&Texturing: Evdokimov Vladislav
Postproduction: Evdokimov Vladislav
The story of this project began over a year ago. At that time, I just came up with the idea for the video and made a rough version of the blocking, and then I was busy with commercial projects for a year, with a break for a vacation.
However a year later I came back to the idea and implemented it.
However a year later I came back to the idea and implemented it.
The main idea of the video was to put the sneakers in an interesting setting,
that's why I chose a model with an interesting "safari mix" coloration.
This is how I came up with the idea that our product, through its coloring, places us in the wilderness of a safari.
![3D sneakers motion design c4d Nike redshift CGI](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46a80c172795761.649c6e009461d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/746fb5172795761.649c6dffde2d8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d34fbb172795761.649c6dffdf19f.png)
![3D sneakers motion design c4d Nike redshift CGI](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac45d2172795761.649c6e0093469.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c67b7e172795761.649c6f72191fa.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6bfbae172795761.649c6f721850e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a7e60172795761.649c6f7219f28.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/386764172795761.649c6f72b04c3.png)
Moodboard
Since the idea was ready and we only needed one location, I have made a safari image for myself in the moodboard.
![3D sneakers motion design c4d Nike redshift CGI](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f3e5b6172795761.649ac95d9d2de.jpg)
Model preparation
To begin with, a model of our main product was prepared so that we could work directly with it.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d377ea172795761.649c6bb827b45.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/7ebb61172795761.649c6bb828d9b.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/665e8b172795761.649c6bb826fca.gif)
Blockout
Draft version of the video, where we work out the animation of the main objects and the camera.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0f3c00172795761.649c95ab53d1b.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1da407172795761.649c95ab52e85.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5f9928172795761.649c95ab54cbc.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/abd279172795761.649c95ab51e96.gif)
Asseting
The second version of the video, where we detail the environment, add secondary assets and simulations.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/449242172795761.649c95b016c40.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/cde93f172795761.649c95b015a96.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/98cb45172795761.649c95b017927.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/bd849b172795761.649c95b0193b3.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/653830172795761.649c95b018962.gif)
Look-development + Post production
The third version of the video, where we work with textures, adjust light and material, render and finalize our video.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1c3f56172795761.649c95b125de9.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a66182172795761.649c95b125170.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/264ed0172795761.649c95b1284f2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/671a17172795761.649c95b12a095.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1199ad172795761.649c95b129319.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e33e35172795761.649c95b1270ef.gif)
Work in progress
Just a few scenes in progress.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/524eed172795761.649e62f32cd7c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d9697b172795761.649e62f32de46.gif)
✿
![3D sneakers motion design c4d Nike redshift CGI](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c7eeb172795761.649e67e2bbf56.png)
Thank you for watching!