CHURITO - Burger and Fast Food. We are an online food business that sells burgers and fast food. We research our own recipe to deliver the best taste to your home. Every dish is cooked after we receive your order, and everything is fresh serving. We choose only the best ingredients to produce tasty food and high nutrition. We deliver our food to your home, open our app and wait!
CHURITO's Goal. There is a community who young with a busy lifestyle and loves fast food. CHURITO wants to provide the community with the best ingredients to produce tasty food and high nutrition. CHURITO wants to create a brand identity that visualizes their goal and values. So, what the brand stands for, can be accepted by customers.
WORDMARK. The idea was to keep the primary logo as a wordmark. It aims to increase brand awareness and is easy to memorize for any customer. Wordmarks are designed by changing the shape of the pre-existing fonts. The letter "U" represents a smile, a symbol of happiness. This is a hope and commitment that the brand strives for customers. The letter “O” at the end of the wordmark is designed to represent “burger”, it is great to showcase the identity of the brand, making the wordmark more unique and impactful.
ICON AND PATTERN. CHURITO wants to recognize by their customer with a Casual, Fun, and Cheerful voice. I created some icons to represent it. These icons act as the brand pattern as well. Designed with illustrating french fries with some different expressions. The potatoes act like a person’s hair, I illustrated it with different styles to give different characters for each icon.
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