Steve Reed's profile

Amercian Heritage Academy Branding

This project began with a redesign of the original logo which had some great qualities to it but it lacked the full name of the school and was very dated. The new version of the logo included more blue and a much more detailed composition. 

There are 39 stars around the center which represent the signers of the United States constitution. There are three sets of red and white stripes representing the Christian Godhead and seven stars representing the completion and perfection the school strives for with it's students which are represented by the stars. The eagle's positioning is more centered and it's wings are level.
Many brand assets have been created for this client for well over a decade including this logo of the mascot which was made for the sports teams.

There have been many iterations of a "Patriot" style logo with the NFL team being the most recognizable so coming up with something unique was difficult.

I decided to use a view from the front with the head bowed which could indicate a praying patriot, but it also gave a more intimidating look, I think to keep the head down as if the character was building focus and determination, ready to spring into action.
Dozens upon dozens of print assets were created for a variety of purposes such as postcards, invitations, program covers, banners, etc.
Yearbooks have been designed year after year since 2012.
We did a fun and creative campaign to help advertise the school with the this graphic which can also be typed out i<3AHA. When searched online, it would take you straight to a promo page where there were details about the school.

It was made into bumper stickers for parents and students to show school pride.
Renderings were made for the signage for the schools brand new location to give it a distinctive look and appeal and be noticeable.
Amercian Heritage Academy Branding
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Amercian Heritage Academy Branding

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