Crompton Greaves Fans division had approached Vivek Amberkar Product Design Studio with a focussed agenda to make a comprehensive report detailing the findings of cieling fans design research, colour and finishes used and preferred by home owners and industry trends. We studied some key markets in India and made a report that included charts, graphs, and visualizations to help illustrate key findings and trends.

We also provided a set of recommendations based on our research to help guide new product development process. These recommendations also showcased new colour, material, texture and finish options, as well as insights into the types of marketing messages and campaigns that may resonate with the target audience.