Above is a brand board we created which detailed the group research we did on Lululemon. We analyzed the company from their mission statement to their products. We spoke to educators and sales representative to understand Lululemon's identity. From there we created ideations that applyed the knowledge we learned from our investigation. These ideations were then presented to the rest of the class where we recieved direction from our professors and peers as to what direction best suited the Lululemon brand.