Crumbs & Cream is a new dessert bar that sells bubble waffle topped with soft serve ice cream. I created an playful brand identity that revolves around melted ice cream. The ice cream logo is playful for all ages, and at the same time modern.
The circular version can adapt to signage and acts like a seal. Sometimes, thick black lines is used to create a cartoony effect on the ice cream.
The cup that holds the bubble waffle features a circular version of the logo with drips engulfing it, which will pique customers’ interest.
Callout texts are boxed to echo the same cartoony effect. Halftone patterns are applied to promotional photographs to replicate the texture of the bubble waffles.
