SOMETHING FOR EVERYONE
Different sizes and ages of dogs or different needs and stages of life of cats – important criteria for pet food and thus for the packaging design. Fressnapf's Select Gold project with its extensive portfolio was a fantastic challenge that the HAJOK Design team mastered with creative know-how, passion and a real fondness for animals.
Special attention was placed on selecting our four-legged models. The right breed was picked for each type of pet food. Studio photo-shootings of 27 dogs and 16 cats were completed in 9 days. In addition to the exacting animal pictures, HAJOK Design created a high-quality look on-pack with warm colours and very clear information architecture. Despite using an environment-friendly printing process with reduced ink application they were able to achieve a premium brilliance effect.
