Packagingdesign
School project - Rebranding Vemondo
As my graduation project, I chose to rebrand vemondo, which is Lidl's own brand for vegan products.
Today, people are talking about the need for a change in attitude towards plant-based protein. But if it cannot happen on an individual level, it must happen on the packaging design. Today, many vegan brands appeal to a rather narrow target group through packaging design that is very green, down-to-earth and portrays the product for exactly what it is - something that is good for both humans and nature. But if we want to broaden the target group and change the attitude towards vegan products, we have to portray the product as something more.
Therefore my intention was to make a packaging design that portrays the product as something more than just a vegan product. A product that can even make a meat lover's taste buds water by putting the product in a context where the customer can relate to the taste experience.
