For Educational Purposes Only

In this course, students learn appreciating marketing and the rich history of advertising, this course explores the latest commercial trends that impact this field on the Internet and the array of current means through which people connect. Students develop concepts, a marketing plan, and appropriate research methods to understand and present the effectiveness and reach of today's digital advertising. Students also learn about the various media used in digital advertising, as well as the ethical issues in marketing that arise from the history of PR and Advertising.