As part of third year we had the oportunitiy to work with Satchi & Satchi,

who gave us a live brief for Rekorderlig.

 

The task was to come up with new concepts to get students drinking Rekorderlig,

while keeping the traditional swedish values of the brand apparent.

 

The campaign we put foward is #remoments. 

the idea was to get students sharing their remoments, building an online culture exchange between students from the UK and Sweden.

when looking at a students time in education we realised it was full of "re" moments, our aim is to stake claim to these and become the go to celebratory drink when a remoment happens. 

so be it relocating, revising, recording, redecorating or releif,

Rekorgerlig would be the go to drink for thier remoments.