One wrong turn changes everything.
Greatness is achieved when you stay on the right course.
We started with inspiring stories of famous people who succeeded by staying the right course.
From there, we imagined a life map with alternate routes that a person could take.
One leads to success.
The other to an uncertain future.
What if Muhammad Ali fought in Vietnam?
A closer look.
What if J.K. Rowling gave up after her first rejection?
A closer look.
Agency | Grey Beijing
Executive Creative Director | Chee Guan Yue
Creative Directors | Jody Yeoh, Heng Yee Sin
Art Directors | Heng Yee Sin, Guo Long Zhang
Copywriters | Jody Yeoh, He Xiu, Yue Lo, Xiao Long Lin
Agency Producer | Jane Li
Production Manager | Kevin Bi
Account Manager | Amy Wang
