Project- Out of Home Campaign
Disney theme: Peter Pan
1) 1 billboard 20x10
2) 1 Transit Shelter
3) 1 Streetcar wrap
4) Creative Brief
Company Background:
Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. Walt Disney came up with the concept of Disneyland after visiting various amusement parks with his daughters in the 1930s and 1940s. He initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small. Disney bought a 160-acre site near Anaheim in 1953. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955.
campaign objective.
Campaign Objective:
The campaign objective is to successfully complete each campaign in a visually appealing way by creating a Peter Pan themed amusement park where it will focus on Neverland and how all ages can enjoy their time of not having to worry about responsibilities, having fun and essentially “not growing up”.
Target Audience:
The target audience for the campaign is for families who enjoy Disney movies, Disneyland, or just want to enjoy going to an amusement park where individuals can have a family bonding day and enjoy each other’s prescience.
Problem:
Disneyland has only 12 locations across the world. Canada, more specifically, Toronto is overpopulated and is a lot of individuals are financially struggling having to travel across the world to go to Disneyland. Toronto has never had any kind of Disney related amusement park.
Process:
The campaign is created to capture families attention as Toronto-land is opening in Fall 2020. The campaign focuses on the three main focuses in the Peter Pan stories. The first is Peter Pan; and his shadow with Tinker Bell as his loyal sidekick. Peter Pan’s arch nemesis. Captain Hook is a very important character in the stories and so the second focuses on Hook’s ship as Toronto-land is an island and the only option to get there would be by a Ferry (boat). We decided to start the fun from the city as our passengers would be sailing across the lake in Captain Hook’s ship to the island. The final would be both Peter Pan and tinker bell, with Captain Hook’s ship sailing by to Toronto-land.
Budget:
This would cost a lot to invest in however it would be 100% worth it as a whole new tourist attraction would be announced in Toronto creating more advertisements and increasing Toronto's reputation as whole. The aesthetics and furnishing itself would cost more than the rest to capture the idea of Neverland, the jungle, and the "magic."
Timeline:
The timeline would be February the first verbal consult was made to plan the campaign and what the ideas were. Followed by the second consult that consisted of the visual consult of seeing the ads and doing a distance test to make sure the ads were clear to see.
Deliverables Needed:
We would need to hand in 3 separate PDFs for each design, and Creative brief as a PDF.
