Event: Dubai Rugby 7s.
Location: Dubai – UAE.
Period: Aug 2022 – Dec 2022.
Event Summary
Dubai Rugby 7s has been running for 50 years and the 2022 edition is set to be the 51st.
The event takes place in the first week of December.
Heineken’s focus will be on refreshing its on-site activations to give consumers new
experiential engagements.
Work Scope:
Mainly responsible for the regional (GCC) implementation of Heineken’s sponsorship with most of the work being for Dubai and for the DR7s event particularly.
Mainly responsible for the regional (GCC) implementation of Heineken’s sponsorship with most of the work being for Dubai and for the DR7s event particularly.
Being able to think of the Rugby 7s in terms of an event as well as a brand marketing execution striking a good balance in between.
Management:
Having a fundamental understanding of the global brand spirit & guidelines (Brand Guardianship).
Planning, alignment with key stakeholders’ top-line activation plans.
Create detailed and comprehensive project plans.
Management of the budget by challenging unnecessary costs, raising POs & liaise punctual payment with the finance team.
Prepare the production elements RFQs & BOQs.
Production:
Brief local agencies on creating 3D Renders & Artwork of the Heineken areas on site.
Required to manage construction by monitoring the build on site to ensure all areas are implemented as per approved renders and artworks & de-construction of the event.
Brief local agencies on creating artworks for branding of the Heineken areas on site as well as other.
Manage bookings of artists (bands/DJs/MCs).
Manage VIP catering.
Work with digital marketing agency to manage digital campaign (content creation and media management).
Create On Trade and Retail promotions campaign for the region (mainly Dubai).
Ensuring all brand executions adhere to brand guidelines.
Ensuring the brand activities effectively address consumer drivers
