In 1981 Paul Rand was asked by IBM to design a poster to support its new “THINK” motto. His response is the now iconic Eye-Bee-M rebus where images of an eye and bee stand in for the I and B, with the 13-bar M clearly linking it back to the company and logotype.

I wanted to revive the Eye-Bee-M poster. And I tried to animate this poster.

Poster Eye-Bee-M (IBM). 

Designed by Paul Rand, 1981

Animated by NIXON STUDIO, 2023