![Cover design of the bachelor publication called “Studio Vernacular”](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47c240161866027.63cd809172fcd.jpg)
![Table of contents](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f236d161866027.63cc2e888feb7.jpg)
![Layout design and grid system](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/64543d161866027.63cc2e88966d7.jpg)
![Photo of a poster design inside the publication](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2ac471161866027.63cc2e889ceb9.jpg)
![Layout design and grid system with 8-bit graphic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9446af161866027.63cc2e88939c1.jpg)
Looking at today's design, it can be observed how visual trends repeat themselves after some time by citing styles from past eras. This happens in a cycle of about 20 years. In the process, the origins of today's trends are mostly unknown and it seems as if there is a constant imitation of already existing designs.
But how do design trends emerge and who determines the formal language in which contemporary design unfolds? By tracing historical developments in design, the book deals with the reappraisal of the hitherto undocumented remains of Studio Vernacular's trend archive, which, beginning in the 1980s, had a great influence on the history of European design and whose work continues to this day.
![Layout design and grid system](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9d7c6161866027.63cc2e88957e3.jpg)
![Layout design and grid system with 8-bit graphics](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/48d2aa161866027.63cc2e889b11f.jpg)
![Poster design inside the publication](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37f9af161866027.63cc2e889bfac.jpg)
![Table of contents for the chapter “Club Sinus”](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fae939161866027.63cc2e88975fe.jpg)
![Layout design and grid system](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9765f3161866027.63cc2e8890d55.jpg)
![Poster design for a rave with DJ HELL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5da0c161866027.63cc2e88948bd.jpg)
![Layout Design and grid system for the Anti Design Manifesto](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e546c161866027.63cc2e8899413.jpg)
![Closeup of the trend archive floppy discs about Rave-Art in 1980](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbdf5a161866027.63cc2e8891c1b.jpg)
![Layout design and grid system](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d83566161866027.63cc2e889dd7c.jpg)
![Excel Poster inside the publication, closeup of a quote with experimental typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/feeeb8161866027.63cc2e8892ad6.jpg)
![Layout design and grid system](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/644b3d161866027.63cc2e889853a.jpg)
![Layout design and grid system with closeup of the pixel art](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acd75b161866027.63cc2e889a250.jpg)
![Layout design and grid system of the publication with photos of the poster designs inside the book](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d31be1161866027.63d18948618c4.gif)
Design & Concept
Colin Jäck (@colinjx)
Papers
Munken Lynx 150 g/m2
Munken Lynx 150 g/m2
OKASTAR Glossy 150 g/m2
Format
170x240mm
Typefaces
PP Neue Montreal (PangramPangram)
PP Neue Montreal (PangramPangram)
SangBleu Republic (Swiss Typefaces)
Mentoring
Prof. Dr. Klaus Birk
Shoko Hara
Paul Brenner
Betty Schimmelpfennig
Printing
muellerprints, Stuttgart
muellerprints, Stuttgart
Created at the Cooperative State University (Media Design) in Ravensburg, Germany