Let's sell safety

Agency: McCann Joburg

Client: Tiger Wheel and Tyre

Creative team: Sherilynn van Neethling (art director) ; Matshidiso Khasake (copywriter); Loyiso Twala (chief creative officer)

Nearing the end of the year, everyone preps for their road trips. Whether it be with friends, family or solo. Through all the excitement - it's easy to forget to do the correct safety checks on your car. Tyre pressure, water and oil checks are just not enough. At TWT, you can expect an array of safety checks and services for your car.

This TVC shows these safety checks in the mind of a precious child. Something we've all lost touch with - the joy and innocence of the small things around us. There was a lot of creative freedom with this one - and we got to explore what it feels like to think like a little girl again.