Valdef

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Valdef is a data-driven agency that specializes in using ecommerce analytics to create new brands and upscale existing ones.

To help them achieve their goals, we teamed up with branding expert Paula Fernandez Ferro to create a tagline that perfectly captures our approach: "Guided by data." This powerful tagline reflects Valdef's data-driven philosophy and emphasizes their commitment to satisfying users by developing products that meet specific needs.

We also developed a symbol to reinforce the concept of navigation among data to make informed decisions and craft new brands and products. This symbol will be used across various touchpoints, such as the website, social media, to create a consistent brand identity.