Atrium
Atrium is new HTC flat roof home extension.
A sygnet was forged according to strict vision of the owner. It reference HTC, and countries where product is developed, assembled or delivered ready to install.
All media, graphics, brochures, renders, 3D models and videos are to better explain new concept and product of our company to distributors and clients.
The simple lines of the construction gives the "modernistic/ mid-century-modern" vibes. So the idea of flat, colour squares from product sign where implemented in the design of the brochure.
The brochure is also a technical description and goes hand in hand with the parametric models in the Cover 3D structural design program.
Also in software Cover 3D we used some graphics not only to select preferred parametric model but to better explain required input. As for the elements for models I created 3D models to better describe/show construction details of the HTC roof.
For lighter impression of overall design I preferred to use thin line drawings.
The prototype model was placed in ones of our client 's show room in Belgium.
A roll-ups where also helpfull to display nearby in the showroom.
I also designed some roll-up's to present some of the features of the HTC construction.
The mock-up "toy like" model was designed to be presented to the clients to present the idea as well as possible.
